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Contracted through a revolutionary system, Mutual Trading brings grower direct freshness and price savings to America. Introducing KOSHIHIKARI RICE and AKITA KOMACHI RICE, grown in Japan, harvested in fall of 2009, freshly milled in January 2010, available now in America at never-seen low prices.
You are what you eat: Japanese Rice Culture in America
The quote “Tell me what you eat, and I’ll tell you who you are," speaks of the cultural significance of the food. In Japanese society, rice is not merely for consumption, it is the essence of the culture.
In 1963, the first premium medium grain rice, Kokuho Rose, developed by Heizaburo Koda of Koda Farms, revolutionized the rice industry that made sushi possible in the US. A year later, in 1964, sushi was first introduced to Americans at Kawafuku restaurant in Little Tokyo in Los Angeles where America’s love affair with sushi began to take place. Unique in appearance as well as flavor, Kokuho Rose and New Rose quickly became established as the favorite sushi rice throughout the country.
The next wave of rice innovation occurred in the late 1990’s, with premium Akitakomachi Japanese rice crop planted in California soil. Through trial and error, the short grain developed to better hold moisture than the medium grain rice. Mutual Trading launched Matsuri Golden Koshihikari that tastes closest to Koshihikari rice grown in Japan. Simply put, it is the best short grain rice grown in America and the ultimate sushi rice.
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Does Japan grown rice taste more delicious?
Ask any Japanese and 9 people out of 10 will answer yes. There are several explanations as to why, but the two major reasons are (1) Japan’s ideal soil and water quality and (2) harvested rice are milled practically right before use to ensure the rice retains its moisture.
Rice Trade in Japan
In Japan, rice is a controlled commodity and rice trade is strictly monitored by the government. The Japanese government regulates the land used for cultivation, oversees the distribution and subsidizes the farmers. Also each year, beika or the price paid for rice is established by the government who inflates the prices to pay off subsidies. It is only recently through loopholes in the system that entrepreneurs found ways to export Japanese rice grown on idled plots in Japan.
As the first revolution in food control system, Mutual Trading is bringing Japan grown premium Koshihikari from Nyuzen-machi, Fukui Prefecture and genuine Akita Komachi from Akita Prefecture directly from Japanese rice farmers. Although slightly more expensive than locally produced short grain rice, the aroma, plump texture, consistency and natural sweetness of Japan grown Koshihikari and Akita Komachi are simply incomparable. Try and experience the difference of Japan grown rice.
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